Prof. Sinan Aral, PhD ‘07
David Austin Professor of Management
MIT Initiative on the Digital Economy
Speaker/Panelist 2016, 2015
The Future (and Potential) of Large-Scale Digital Experiments (2015)
Sinan Aral heads the Social Analytics and Large Scale Experimentation research programs of the Initiative on the Digital Economy. He is the David Austin Professor of Management at MIT Sloan, where he holds a joint appointment in the IT and Marketing groups. He was the Chief Scientist at SocialAmp, one of the earliest social commerce analytics companies (until its sale in 2012 Merkle); and is currently the Chief Scientist at Humin, a social navigation startup developing the “Google Maps” for your social relationships. Sinan is the Scholar-in-Residence at the New York Times R&D Lab and has worked closely with Facebook, Yahoo, Microsoft, IBM, Intel, Cisco, Oracle, SAP and many other leading Fortune 500 firms on realizing business value from social media and IT investments. His research has won numerous awards including the Microsoft Faculty Fellowship, the PopTech Science Fellowship, an NSF CAREER Award and a Fulbright Scholarship. He was also recently named one of the “World’s Top 40 Business School Professors Under 40” by Poets & Quants.
- Can Big Data Substitute for Experiments? (2016-10-11)