Alanna Gombert

SVP, Technology & Ad Operations, Interactive Advertising Bureau (IAB) and General Manager, IAB Tech Lab

IAB Tech Lab

Symposium Roles
Speaker/Panelist 2017
Panels Participated in
Trusted Data: The Role of Blockchain, Secure Identity, and Encryption (2017)

Before joining IAB Tech Lab, Ms. Gombert was CEO of Gombert Consulting, a full service digital media consulting agency, and she was the Founder and Co-chair for the IAB Programmatic Council.

Prior to this, she was Head of Digital Sales and Strategy at Conde Nast and founder of CatalystDesk, Condé Nast’s digital media trading platform. Gombert joined Condé Nast in March 2013 from Google by way of Admeld, where she ran the trading desk, agency, and demand-side platform relationships and helped grow RTB from an idea to a killer business.

Prior to Admeld, Gombert worked at Right Media, the first online advertising exchange, where she focused on ad selection algorithms and market dynamics. Right Media was acquired by Yahoo in 2007. Her early career included stints with Nielsen, DoubleClick, and the finance world with JP Morgan Chase and Commerzbank. Advertising has allowed her to travel the world and she has experience in international markets, including EMEA, APAC, and Latin America.