Barbara Haley Wixom
Principal Research Scientist
MIT Sloan Center for Information Systems Research
CIO Award Judge 2015
Speaker/Panelist 2017, 2016, 2015
Enrich Your Products & Services with Data Wrapping (2016)
Cashing in on Your Data (2015)
Barbara Haley Wixom joined MIT Sloan in June 2013 to serve as a Principal Research Scientist for MIT Sloan’s Center for Information Systems Research (CISR). Her research explores how organizations deliver business value through data. She has deep expertise in data warehousing, business intelligence, and business analytics capabilities, with particular interest in organizational success, business value, and emerging trends. Prior to joining MIT CISR, she enjoyed a fifteen-year academic career at the University of Virginia, where she was a tenured faculty member at the McIntire School of Commerce and taught data management, business analytics and IT strategy.
Wixom maintains close ties with practice. She serves as associate editor of the Business Intelligence Journal, research fellow of The Data Warehousing Institute (TDWI), and best practice judge for the TDWI annual BI Best Practices Awards. She presents annually for the Society for Information Management’s Advanced Practices Council. She is the author of two leading systems analysis and design textbooks, published by John Wiley & Sons.